Formats
6 min read
Foundation Formats: Liquid, Cream, Cushion and Stick
Four formats, four coverage behaviours, four supply chains. The choice is made by skin type and market before it is made…
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Four formats, four coverage behaviours, four supply chains. The choice is made by skin type and market before it is made…
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Preservative-free, oxidation-free, travel-ready. A plain-language guide to the format behind 40 million units a year.
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A bath pearl is a compressed powder that must dissolve completely. Bicarbonate ratio, binder and humidity control decide…
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A lip patch has to stay on a moving surface. Hydrogel wins on adhesion; fabric wins on cost; overnight versions fail on …
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Three tint chemistries with three wear behaviours. Water stains last longest but dry the lip; oil tints feel comfortable…
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A jelly mask is a gelled aqueous phase with no emulsifier. Transparency is easy; carrying oil-soluble actives and stayin…
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The vocabulary that comes up in every formulation meeting, in one page. Save it before your next supplier call.
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