Key takeaways
- Sachet laminate is usually PET/Al/PE with excellent barrier.
- Unit cost is low but the per-gram cost is the highest in packaging.
- Almost no municipal system recycles a small mixed-material sachet.
A sachet is a small laminate pouch, usually 2 to 10 ml, sealed on four sides and opened by tearing. It is the cheapest way to deliver a single dose and the least recyclable pack in the category. Both facts are true at once, and the decision depends on whether the product is a sample or a purchase.
1. The laminate
A standard sachet is PET aluminium foil and PE, which gives an excellent oxygen and moisture barrier. The aluminium layer is what makes a vitamin C sachet viable. An all-plastic sachet is recyclable in principle and has a much weaker barrier.
2. Unit cost and per-gram cost
A sachet costs a few cents, which is very cheap per unit. Per millilitre of product it is the most expensive pack available, often ten times the cost of a bottle. That makes it ideal for a sample and uneconomic for a daily product.
3. Fill and seal
Sachets are filled on a form-fill-seal machine that forms the pouch, fills it and seals it in one pass. The machine’s fill accuracy is typically ±2 to 5 percent, which is acceptable for a sample and marginal for a product that claims an exact dose.
4. Tear and opening
A tear notch or a serrated edge is needed for opening. A sachet that cannot be opened without scissors is a product that generates complaints. The notch position should be tested with users, not assumed.
5. Headspace
A sachet is filled with a small headspace to allow sealing without overflow. Too much headspace means the product moves and the seal is stressed; too little means the fill overflows and contaminates the seal. A contaminated seal leaks, and the leak is invisible until the sachet is squeezed.
6. Recyclability
A small mixed-material sachet is rejected by virtually every municipal recycling system because of its size and its layers. Some brands run take-back schemes. The honest position is that a sachet is a single-use pack with a landfill end of life unless a specific programme exists.
7. Sampling economics
A sachet costs a few cents and reaches a customer at a low cost per trial. For a new launch, 10,000 sachets distributed through a retail partner can generate more trial than any advertising at the same spend. The economics of sampling are the reason the format survives its environmental critique.
8. Travel formats
A 5 ml sachet passes liquid restrictions and fits a wash bag. A travel set of five sachets costs less than five minis and weighs less. For a short trip the sachet is genuinely the better product, which is why the format persists in travel retail.
9. Larger pouches
A stand-up pouch with a spout is used for refills and for body care. It uses less plastic per millilitre than a bottle and is increasingly accepted in store drop-off schemes. The spout is the weak point and needs a fitment test.
10. Regulatory content
A sachet has almost no surface for mandatory information. Most markets allow a reduced panel on a small unit with the full information on the outer carton or a leaflet. Check the local rule before designing a 3 ml sachet with a full INCI list on the face.
11. Where it fits
Sachets appear across the hand mask range; the travel comparison continues in the travel size entry.
Reference: Sachet supplier data and sampling programme results, 2025